Hi, I’m JJ Virgin.
I’m a 4x New York Times bestselling author, fitness & nutrition expert, and host of the Well Beyond 40® podcast.
I’ve spent decades helping women feel stronger, healthier, and more capable — without extreme routines, punishing workouts, or complicated plans. As a busy woman myself, I know what it’s like to juggle careers, kids, relationships, and real life. Most of us don’t have the luxury of long workouts.
That’s exactly why I created the 10 Minutes to Win It “Exercise Snack” Challenge.
So many women have told me the same thing: “I don’t have time for long workouts… but I still want to feel better.”
This challenge is my answer!
Tiny bursts of movement. Big returns.
No rearranging your life. No perfect schedule required.
Just realistic, doable wins that fit into the cracks of a real day.
If you’ve ever felt like you “just can’t fit it in,” you’re in the right place!
I’ll be with you every day of the challenge — cheering you on and showing you how simple this can really be.
You’re capable of so much more than you think — and it starts with one small win.