LIVE TRAINING

Muscle Changes Everything ™

The Smarter Way to Boost Metabolism, Build Strength, and Age Powerfully

If you’re stuck in a cycle of dieting, frustration, and fatigue, it’s not because you’re doing something wrong.

It’s because most advice focuses on losing weight instead of building muscle—and that approach slows your metabolism, drains your energy, and makes results harder to sustain.

In this free live training, JJ Virgin will show you what actually works.

 DATE: Tuesday, February 24, 2026

 TIME: 7:30 PM ET/4:30 PM PT

 WHERE: Live online (link sent after registration)

Join us live and learn how muscle changes everything.

CUSTOM JAVASCRIPT / HTML

Why Doing “All the Right Things” Isn’t Working Anymore

If what used to work suddenly doesn’t… you’re not imagining it.
You might be noticing:

  • Weight regain or stubborn fat
  • A slower metabolism
  • ​Low energy or weakness
  • ​A body that feels harder to maintain than it used to

And maybe you’ve tried to fix it by:

  • Eating less
  • ​Doing more cardio
  • ​Pushing harder

But the problem isn’t your effort — it’s the approach.

Most weight-loss advice focuses on losing weight instead of building strength… which slows your metabolism, costs you muscle, and makes results harder to keep.

There’s a smarter way forward.
 And it starts with muscle.

Why Doing “All the Right Things” Isn’t Working Anymore

If what used to work suddenly doesn’t… you’re not imagining it.
You might be noticing:

  • Weight regain or stubborn fat
  • A slower metabolism
  • ​Low energy or weakness
  • ​A body that feels harder to maintain than it used to

And maybe you’ve tried to fix it by:

  • Eating less
  • ​Doing more cardio
  • ​Pushing harder

But the problem isn’t your effort — it’s the approach.

Most weight-loss advice focuses on losing weight instead of building strength… which slows your metabolism, costs you muscle, and makes results harder to keep.

There’s a smarter way forward.
 And it starts with muscle.

What You’ll Learn in This Free Training

A simple, science-backed approach to building muscle, boosting metabolism, and creating results that actually last.

During this live training, JJ will show you:

  • Why traditional weight loss advice backfires after 40
  • ​The 3 key drivers of muscle growth for fat loss & metabolic health
  • ​How to eat, train, and recover for a stronger, leaner body
  • ​The #1 mistake women make when trying to “get fit”
  • ​How to stop the cycle of weight regain and frustration

This isn’t about doing more.
It’s about doing the right things in the right order.

What You’ll Learn in This Free Training

A simple, science-backed approach to building muscle, boosting metabolism, and creating results that actually last.

During this live training, JJ will show you:

  • Why traditional weight loss advice backfires after 40
  • ​The 3 key drivers of muscle growth for fat loss & metabolic health
  • ​How to eat, train, and recover for a stronger, leaner body
  • ​The #1 mistake women make when trying to “get fit”
  • ​How to stop the cycle of weight regain and frustration

This isn’t about doing more.
It’s about doing the right things in the right order.

Hi, I’m JJ Virgin.

I’m a 4x New York Times bestselling author, fitness and nutrition expert, and host of the Well Beyond 40 podcast. 

I’ve spent more than 40 years studying and teaching what actually works when it comes to metabolism, muscle, and long-term health.

Early in my career, even in my 20s, I noticed that most people were being taught the wrong approach. 

The focus was always on losing weight instead of building strength, which led to slower metabolisms, muscle loss, and results that rarely lasted.

That insight shaped everything I do today.

My work centers on helping people improve body composition, protect metabolic health, and age powerfully by focusing on what truly drives results: muscle.

When you understand how your body really works, you can finally work with it—not against it.

Ready to rethink everything you’ve 
been taught about fitness and metabolism?
 Join this free live training to learn 
the smarter, muscle-first approach.

Hi, I’m JJ Virgin.

I’m a 4x New York Times bestselling author, fitness and nutrition expert, and host of the Well Beyond 40 podcast. 

I’ve spent more than 40 years studying and teaching what actually works when it comes to metabolism, muscle, and long-term health.

Early in my career, even in my 20s, I noticed that most people were being taught the wrong approach. 

The focus was always on losing weight instead of building strength, which led to slower metabolisms, muscle loss, and results that rarely lasted.

That insight shaped everything I do today.

My work centers on helping people improve body composition, protect metabolic health, and age powerfully by focusing on what truly drives results: muscle.

When you understand how your body really works, you can finally work with it—not against it.

Ready to rethink everything you’ve been taught about fitness and metabolism?
 Join this free live training to learn the smarter, muscle-first approach.

The contents of this webinar are for your personal use only and are subject to the Terms and Conditions at www.jjvirgin.com. The information presented in this webinar has not been reviewed or approved by any government or healthcare organization or physician. Consult your primary healthcare provider with any questions regarding your personal nutrition, fitness, or health needs, and the suitability of any recommendations discussed in this webinar in light of your individual physical condition and circumstances. JJ Virgin and JJVA assume no responsibility for errors or omissions that may appear in this presentation. While every effort has been made to ensure the accuracy of the information provided, neither the authors nor the publisher assume responsibility for any inaccuracies, errors, or omissions. Neither JJ Virgin nor JJVA render medical advice. This webinar provides health, fitness, and nutritional information for educational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. You should not rely on this information as a replacement for guidance from a qualified healthcare professional. If you have any questions or concerns about your health, always consult with a physician or other qualified healthcare professional. Do not disregard, avoid, or delay seeking medical or health-related advice because of information presented in this webinar. Use of any information provided is solely at your own risk. This information has not been evaluated by the Food and Drug Administration (FDA) and is not intended to diagnose, treat, cure, or prevent any disease. This content is not intended as a substitute for the advice or medical care of a qualified healthcare professional. Always consult your healthcare provider before making any dietary, exercise, or lifestyle changes.
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